Based
London, U.K. · Open to Remote
Targeting
Principal PM · Consumer surfaces
About
I build products that move revenue at scale, and I've done it from blank repos, in three companies, across two continents.
I'm a Sr. Product Manager at Amazon with 10+ years in product and 16 years in tech. Today I own multi-format advertising at Amazon Ads, unlocking new ad formats through GenAI. My current GenAI creative product influences 2.1% of all platform video ad spend with a 96% creative acceptance rate in beta.
Before this I led streaming monetisation on Prime Video, launched the EU's first IAB-certified CMP for TV at Joyn, and built Disney+ Hotstar's ad platform from scratch, scaling it to a then world-record 25M concurrent viewers and 3B+ ad impressions per day during the Cricket World Cup and IPL.
A note on titles: I've optimised for scope over title. Each role has expanded the surface I own, from a single exchange, to a TV ad stack, to a hyperscaler ad platform, and the work compounds. The role I'm looking for next is Principal PM on a consumer surface where that compounding pays off.
Career
From procurement to GenAI ad creative.
Sr. Product Manager
Amazon · London, U.K.
Lead PM for Amazon Ads video creative across $4B+ annual ad spend on Prime Video, Netflix, Disney+, Samsung TV, Fire TV, and Alexa. GenAI creative influenced 2.1% of platform video ad spend and 20% of new advertiser volume on Fire TV premium formats. Closed brand safety gap delivering $100M+ ARR (unblocked Apple).
Sr. Product Manager
Joyn GmbH · Munich, Germany
Pioneered watch-time-based ad formats with 10+ cohort experiments, driving 5% QoQ ad inventory growth. Launched the EU's first IAB-certified CMP for TV devices with sub-2% opt-out rates.
Sr. Product Manager
Disney+ Hotstar · Mumbai, India
Built the in-house ad serving platform from the ground up, scaling to 100M+ daily unique users and 3B+ impressions per month. Delivered India's first personalised live sports ad, reaching a then world-record 25M concurrent viewers.
Founder
The Roti Co. · Mumbai, India
Launched a six-item food concept across three live events, achieving 700+ orders with end-to-end ownership of product, kitchen ops, and sales.
Lead Product Manager
Mediastinct · Mumbai, India
Founding team member. Launched a Native Ad Serving Platform on AWS, scaling it to a full programmatic exchange with 30B+ ad requests per month within 6 months. Led a cross-functional team of 12.
Product Lead & Analyst
Zycus · Mumbai, India
Trained ML models achieving 95%+ accuracy in spend classification. Developed a consultative implementation methodology that delivered 100% customer renewal rates.
Toolkit
What I bring to the table.
Technical
- GenAI / LLM first product development
- Foundation video & image models
- Server-Side Ad Insertion (SSAI)
- Full RTB stack: SSP / DSP / Exchange
- OpenRTB protocol
- Consent Management Platform architecture
- AWS · SQL· Figma
Leadership
- 0→1 product vision & strategy
- Distilling ambiguous problems into big rocks
- Cross-functional leadership across 50+ stakeholders, 5+ orgs
- Executive stakeholder management (VP / C-suite)
- Pushing back on senior leadership when data supports a different call
- Mentoring junior PMs
Domain
- Media streaming
- Video monetisation
- GenAI ad creative
- Video generation end-to-end
- Full-stack programmatic advertising
- EU privacy & consent (GDPR, IAB CMP)
- Live sports streaming at world-record concurrency
- International expansion across 10+ markets
- B2B SaaS & e-commerce
Want to talk about a Principal PM role on a consumer surface?