SR. PRODUCT MANAGER - TECHNICAL
AMAZON
LONDON, U.K.
0→1→100 product builder for AI consumer surfaces and media platforms at world-record scale. 10+ years shipping revenue-driving products
I help advertisers drive stronger brand outcomes using new ad formats built using GenAI. Previously built video streaming monetisation products for Prime Video and launched Disney+ Hotstar's ad platform.
Concurrent live stream viewers monetized real-time
ARR unlocked through contextual brand safety on Prime Video
New-to-format advertisers onboarded via GenAI creatives
Selected work.
From building India's live-sports ad platform, to GenAI creative at Amazon, to unlocking nine-figure ARR with the right control plane.
Building the world's largest live sports ad platform
Built Hotstar's in-house ad server from zero and scaled to a then world-record 25M concurrent viewers and 3B+ ad impressions per day during the Cricket World Cup and IPL.
80% of Advertisers Were Missing 95% of the Inventory.
GenAI unlocked creatives gave advertisers 132% more reach without any extra work. How a GenAI creative extension pipeline turned Amazon's 1P device surfaces and premium 3P CTV inventory from inaccessible to one-click for video advertisers.
Rebuilding Amazon's Video Creative Editor for Speed
How a personal Canva subscription, a hackathon weekend, and one engineer became the case for rebuilding Amazon's video creative editor from the ground up in a single quarter.
Unlocking $100M+ ARR with program-level brand safety
Apple wouldn't spend on Prime Video without program-level brand controls. Here's how closing a structural gap in the ad catalog unlocked $100M+ ARR and set the standard for brand safety across the surface.
Charging Users for Showing Up
Leadership consensus at Joyn was clear: pre-rolls were essential for revenue. Three data points said otherwise. Here's how a contrarian read on the funnel led to a new ad model, cohort-level ad decisioning, and a direct disproof of the "we'll lose revenue" objection.
What I'm optimising for next
A Principal PM role on a consumer surface where full-stack media experience, shipping discipline, and a track record of impact at scale compound into something bigger.